A Winning Playbook for Enterprise AR: Challenges, Use Cases & Outcomes

In this edition, AREA Executive Director Mark Sage chats with Ryan Orwoll, VP Product Management of the Vuforia Enterprise AR Group at PTC.

Ryan breaks down how enterprises are turning augmented reality (AR) into real business wins, despite ongoing challenges such as integration complexity and change management.

The conversation dives into high-impact use cases across manufacturing, field service, and training, showing where AR is driving efficiency, accuracy, and ROI.

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