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About the AREA

The AR for Enterprise Alliance provides the support organizations need to assess, plan, and manage their enterprise Augmented Reality projects. Our up-to-date resources and neutral, reliable guidance make the path to AR adoption surer, shorter, and smoother. In addition, the AREA works to build and strengthen the AR ecosystem by identifying opportunities and challenges, spearheading research, and facilitating dialogue among AR providers and enterprises.

Visit: https://www.thearea.org

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One of the biggest challenges of successfully implementing Enterprise Augmented Reality - and the wider scope of eXtended Reality - is getting started. Stuart Thurlby of Theorem Solutions explains how do you start the conversation within your organization, and, more importantly, who should own XR within an organization? Please visit thearea.org.

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